Trusted by Over 153,000 Members
From Irrelevant to Unstoppable
Why settle for average when you can command your future? Whetstone gives you the exact blueprint to reinvent yourself, launch your big idea, land your dream job, multiply your earning power, and become the person everyone else wishes they could be.
Who Will You Become Next?
One Membership
6 Sharp Moves to Boost Clarity, Supercharge Influence, and Unlock Next-Level Income
Just $599
Get instant access to the full Whetstone Black suite including: Brand Blueprint, Profit Planner, Persona Prism, Proof Point, Co-Founder Code, and Pathfinder. You unlock $135 (18%) in immediate savings.
No risk, all edge—cancel anytime in 30 days for a full refund.
BRAND BLUEPRINT
Make Your Brand Your Biggest Asset
Harness the power of the step-by-step system used by Fortune 100 leaders to build brands that open doors, command attention, and accelerate earning power.
10 fast-track sprints to define your niche, clarify your message, and build authority that sticks
Proprietary AI tools to sharpen positioning, voice, visuals, and trust—all in one place
The same brand frameworks used by executives, founders, celebrities, and elite creators
Designed for velocity: Go from invisible to unforgettable—fast
Expected impact: 25% earnings and influence boost
Included in the Whetstone Black Membership.
Founder’s Edge Kit
Everything you need to sharpen your strategy, accelerate your launch, and scale with clarity. Leverage AI-powered tools, proven courses, and step-by-step frameworks to instantly gain actionable insights, launch smarter, and grow faster.
Just $399
Get instant access to the full Founder’s Edge Kit — everything but Brand Blueprint.You unlock $135 (18%) in immediate savings.
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Earn 10% More, Work 10% Less
PROFIT PLANNER
What if working fewer hours actually earned you more money?
• Instantly calculate your optimal hourly rate
• Factor in sleep, meals, and personal priorities
• Streamline your schedule to maximize earnings
• Discover exactly how to earn more by working less
• Boost your hourly earnings by 10%
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Discover if You Have Founder DNA
PERSONA PRISM
Do you have what it takes to build the next big thing?
• Decode what makes top founders successful
• Uncover your unique entrepreneurial profile
• Identify the 7 traits essential for founder success
• Clearly pinpoint your strengths and gaps
• Boost your odds of founder success by 10%
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Validate Your Idea Before You Invest
PROOF POINT
What if you knew your idea would succeed before you invested a single dollar?
• Stop guessing—start validating your idea
• Quickly test real market demand
• Uncover hidden weaknesses instantly
• Reveal your idea’s true potential
• Boost your success rate by 25%
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The Right Co-Founder, The Right Equity
CO-FOUNDER CODE
What if choosing the wrong co-founder is the biggest risk your startup faces?
• Eliminate co-founder uncertainty
• Pinpoint your perfect partner with our Archetype Assessment
• Accurately divide equity using our AI-powered calculator
• Strengthen startup appeal and secure better funding
• Increase your odds of startup success by 30%
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Make Smarter Decisions—Every Time
PATHFINDER
What if every decision you made was exactly the right one?
• Stop second-guessing critical decisions
• Leverage proven frameworks for clarity
• Minimize risk with our AI-powered Choice Tool
• Achieve consistently smarter, high-value outcomes
• Improve your decision quality by 15%
From Idea, to Launch, to Profit.
“Whetstone literally changed my life trajectory—zero fluff, all substance. The absolute best guidance I’ve ever had.”
— Founder, LuxCare Clothing
AI Isn’t Just a Feature—It’s Our DNA
Whetstone isn’t sprinkling AI into content; we’re rebuilding how professionals think, perform, and succeed. Every course, guide, and tool leverages powerful AI integration to deliver insights tailored precisely to you—accelerating your growth, sharpening your decisions, and transforming your impact.
From Ordinary to Outstanding—153,000 Members
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“Whetstone literally changed my life trajectory—zero fluff, all substance. The absolute best guidance I’ve ever had.”
— Founder, LuxCare Clothing
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“For the first time, I clearly understood my strengths and weaknesses—and could confidently choose a career path that matched me perfectly.”
— Aspiring Founder
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“Starting a business felt overwhelming. Whetstone simplified everything—helping me cut through distractions and focus on the essentials to build a successful startup.”
— Aspiring Founder
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“Brand Blueprint completely shifted my thinking about personal branding. It opened my eyes to possibilities I’d never considered before.”
— Founder, Tech HR
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“I finally have a personal brand that stands out. Thanks to this process, I crafted a cover letter that made recruiters take notice.”
— Aspiring Founder
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“Now I can confidently pitch myself and my ideas. Brand Blueprint clarified exactly what makes me unique and valuable.”
— Co-Founder Seeker
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“Game-changing tool! Brand Blueprint pinpointed exactly where my brand needed more visibility and gave me actionable next steps.”
— Founder, Social Media Startup
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“Profit Planner transformed how I value my time. Now every hour has a clear purpose, and every decision directly impacts my bottom line.”
— Aspiring Entrepreneur
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“Pathfinder blew me away. The course was excellent, but the tool took it further—leading me to solutions I genuinely didn’t think possible.”
— Founder, Tech Consultant
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“I had zero experience validating business ideas. Proof Point showed me exactly what my customers want before I wasted time or money on the wrong concept.”
— Aspiring Entrepreneur
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“With AI reshaping everything, I felt totally lost and unsure of myself. Whetstone gave me confidence, clarity, and a new path forward for my business dreams.”
— Founder, Side Hustle
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“Persona Prism pulled no punches—it clearly showed me if I had what it takes to succeed as an entrepreneur. Now I know exactly how to play to my strengths and overcome my blind spots.”
— Aspiring Founder
